Cellebrite Adds Buy Back Program Integration to Growing Portfolio of In-Store Services

Cellebrite has expanded the in-store, point-of-sale services it provides to the North American mobile retail industry by offering a phone buy back program integration for its Cellebrite Touch tablet.Cellebrite USA, the leading provider of mobile forensic and mobile data transfer solutions for the retail industry, today at CTIA Wireless(R) 2012 announced the addition of buy back program integration into its flagship Touch Tablet. With the Cellebrite Touch recognized as the ubiquitous platform for mobile retailers looking to offer customers value-added in-store services, the trade-in program is another step forward in providing customers with the ultimate in-store experience. Clover Wireless, a global provider of private label trade-in, buy-back and repair services offering vertically integrated customizable solutions for carriers, retailers and OEMs , is the inaugural partner for the Buy Back program.
Unlike traditional trade-in programs which require a customer to either go online to price and then mail in their device, or rely on retail sales representatives to manually look up the value of a phone, they can now automatically determine the value of a device at the POS. Retailers simply connect a customer's device to the Cellebrite Touch to prompt a search for the current buy back value of the device. Interfaced seamlessly to databases that house the latest pricing information on previously owned mobile phones, customers are then offered an in-store credit for the trade-in value of their device. As a trade-in offer typically covers 40-60 percent of the cost of a new device, consumers have a convenient way to immediately fund an upgraded mobile experience. And, with the average user spending 125% of their trade-in value in-store, retailers also benefit from an additional tool to increase revenue from the sale of new devices and device accessories.
"With increased adoption and demand for the latest and greatest device on the market, trade-in programs are becoming increasingly instrumental in helping retailers retain existing subscribers and drive revenue from new handset sales," said Jim Grady, CEO of Cellebrite USA. "With access to Clover Wireless' Trade-In program right there on our Touch device, retailers can immediately increase the return on investment for these initiatives, while also enhancing the overall in-store experience for the customer." With more than 100 million unused cell phones in the U.S., buy back or trade in programs are a major contributor to Clover Wireless' recycling effort that prevents thousands of tons of wireless equipment from entering the waste stream. As such, mobile retailers can also encourage savvy customers to check their trade-in value and contribute to the recycling of old phones by using the Cellebrite Touch in-store.