The ladies-only laptop that you can 'open without chipping your manicure'

Fujitsu has launched a new laptop, designed solely for women.The brand's new Floral Kiss model was made by women, for women - its design concept of 'bringing elegance to PCs' developed primarily under the direction of Fujitsu's female employees.According to the press release, the small size and design of the model, as well as its accessories, mouse, and 'even its applications,' are ladylike, giving users inbuilt features like daily horoscopes, scrap-booking software and vents with a floral motif.The laptop comes in three colours, Elegant White, Feminine Pink and Luxury Brown.The press released adds: 'The top casing has been constructed with an elegant and refined gradation with gold trim, and it features a flip latch that can easily open the display - even by users with long fingernails.'
Jezebel's Jenna Sauers, who labelled the new product insulting, wrote: 'This monstrosity would be put to better use improving the user experience of all Fujitsu's existing female customers.'If it's really such a problem for your female users to open and shut your laptops without chipping their manicures, Fujitsu, maybe the latch needs a redesign?'The power button is adorned with pearl detailing, while the power status light and Caps Lock key are decorated with 'diamond-cut stone'.A gold ring also frames each key on the transparent keyboard, an aim to 'highlight its elegant style'.Fujitsu will also offer a model designed in collaboration with Japanese jewellery brand agete, featuring a tan keyboard with a cursive key font type, as well as an antique-style pattern on the keyboard's palm-rest areas.The new women-only product will be available from November 2nd, however a price has yet to be set.
This isn't the first gender-specified technology product to enter the market however.In May 2011, Nokia announced a bright pink N8 touch screen phone complete with an ELLE fashion app and a Little Pink Diva Theme for adding colour into menus, as well as a Pink Neon Clock.Dell also received backlash in 2009 for launching Della, a website for women that gave tips on how to find recipes and count calories.This was also the case for Bic, after the company launched a set of pink and purple pens targeted at female consumers.The product's description explained that the pens have a 'sleek pen silhouette and jeweled accents [to] add style.'Amazon shoppers who came across the female-specific pens during the back to school period earlier this year took to the reviews section to voice their unimpressed opinions.One user wrote: 'It is strange/sort of sexist that they felt the need to put "for her" on the product, since, like, it's a-pen, are boys really not allowed to use pretty pens?'