Thursday 1 November 2012

Targus buys premium accessory maker Sena Cases


 Prolific accessory maker Targus is no slouch when it comes to making attractive products, but when it came to upping its game in the realm of high-end iPhone and iPad cases it opted to acquire an established brand rather than start from scratch. That name is Sena Cases, a California firm known for its exquisitely crafted leather accessories.Founded in 1999 by brothers Ramsey and Fevzi Oten, Sena Cases specializes in high-end phone and tablet cases, some of which carry the imprint of designers such as Michael Kors and Dylan George. The company will continue to operate as a separate entity under the ownership of Targus with the Otens remaining at its helm. According to a spokesperson, Sena Cases will also remain responsible for its own product designs, so you shouldn't expect to see either brand influencing the other in the forseeable future.Think Tank has expanded the Retrospective line of bags and announced the new Glass Limo backpack, all of which are designed for carrying large pieces of gear.
The Glass Limo backpack is a bag designed specifically for carrying oversized lenses, like a 600mm f/4, or a 500mm f/4 attached to a pro body. Set to debut in November with a $195.75 sticker price, the Glass Limo meets airline size restrictions so you can keep your super expensive glass on hand while traveling. While specifically designed for long glass, you can reconfigure the internal structures to handle a standard shooting kit, and use modular accessories to beef up how much it can carry.The iPad Mini is yet to be released, but already is capturing massive pre-order numbers despite stiff competition from new and existing Android tablets, in the form of the Google Nexus 7, Kindle Fire 7 and Barnes & Noble Nook HD. Despite launching with a lower resolution, less pixel-dense display and a much higher price point than these Android tablets ($329 vs $199) the iPad Mini is expected to sell massively as all Apple products do.
The Tech21 Impact Snap with Cover is probably one of the most protective iPad Mini cases that you can pick up. The secret is the case's use of the advanced D30 material, which is as soft as putty in the hand but becomes super rigid when it is exposed to an impact. It makes for quite a good demo – their PR ships out some of the material and a hammer so you can try if for yourself – and it seems to make a good difference in the real world too. The Impact Snap makes for an incredibly resistant case that even includes a cover for screen protection and stand duties. All in all, a good option if you're looking to ensure your iPad Mini stays in good condition.

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