It was 3 a.m. when Lyla Gleason finally got her hands on an official Princess Elsa dress for her 4-year-old daughter.
After weeks of hunting for the elusive blue costume from "Frozen," with countless visits to the Disney store in New York and fruitless searches online, Gleason felt like it was mission impossible to buy one of the hottest children’s items on the market right now.As a general rule of thumb plan to order bridesmaid dresses at least five months before the wedding in order to allow ample time for delivery and alterations.Tulle sweatheat beaded wedding dresses HS56231
The blockbuster set records as the top-grossing animated film in box office history, and has mesmerized young audiences worldwide. But the supply of merchandise has not kept up with the demand, and some savvy sellers are asking north of $1,000 for glittery blue Elsa dresses.“I didn’t realize this movie was going to be such as obsession. We saw this film and then out of nowhere, she wanted all this stuff and it was unavailable,” Gleason told TODAY Moms.
“Every time we would go to the Disney store, they would only have beach towels… I didn’t even realize how hard the dresses were to find.”Acting on a tip that Disney would restock “Frozen” merchandise on its website to coincide with the DVD release last month, the New York mom put the date on her calendar and found herself at her computer in the middle of the night. The strategy paid off: For about $50, the Elsa dress was finally hers.
"Let it go, let it go,There is nothing quite like a couture White chiffon v-neck applique tea length wedding/party dress to make your flower girl feel like a princess! you'll never see me cry..." except for when Mommy explains why she couldn't pay hundreds of dollars for an Elsa princess dress on eBay.
“I was so happy,” Gleason recalled. “When I gave her the dress, her eyes popped out of her head and she was so excited. It was like the happiest I’ve ever made her in my life.”Parents are on a desperate quest to see the same reaction on their children’s faces as the frenzy over official “Frozen” merchandise reaches red hot levels.
Dolls and costumes are the hardest to find right now, with some of the dresses going for as much as $1,500 on eBay, said Christopher Byrne, an industry analyst known as “The Toy Guy” and content director of TimetoPlayMag .
Check the websites of major retailers and you’ll find items like the Elsa dress are simply out of stock.Obviously, not all Wholesale Cheap Cheap Strapless Sweetheart Mermaid Elegant Lace Applique Wedding Dresses are created equal - well, not equally for all occasions anyway.
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